Overcoming Onboarding Challenges: The Key to Decentralized Social Media Success

Overcoming Onboarding Challenges: The Key to Decentralized Social Media Success

Despite the recent hype around decentralized social networks, user onboarding and retention remain major challenges. According to industry insiders, up to 99% of first-time users in the decentralized social media space end up quitting due to clunky onboarding processes and lack of familiarity with the technology.

Simplifying the onboarding flow is crucial for mainstream adoption, as the current process of exchanging cryptocurrencies, setting up wallets, and paying high transaction fees is tedious and expensive for newcomers. Additionally, the need to understand concepts like blockchain, smart contracts, and wallets further discourages users from taking the first step.

Building strong communities and attracting top-tier creators and influencers can help decentralized social apps overcome these challenges. As more high-quality content moves on-chain, users are likely to follow, creating network effects similar to mainstream social platforms. However, decentralized social media platforms still have a long way to go, with significantly fewer monthly active users compared to centralized platforms like Facebook and Instagram.

One of the reasons decentralized social media has yet to gain mass adoption is the limitations of current blockchain platforms like Ethereum. To truly enable social media applications at scale, specialized blockchains tailored to specific categories of applications may be needed. These blockchains should be capable of storing and indexing large amounts of data at low costs to ensure true decentralization and user ownership of content and identity.

While some decentralized social platforms, like Friend.tech, have seen promising growth, others remain skeptical about the long-term sustainability of the model. However, projections indicate significant revenue potential for decentralized social media networks in the coming years, with estimates surpassing $101 billion by 2033.

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